A Note From The Editor: We were involved as a media sponsor for The Sketchbook Series, and I sent ELD Team Member Amber to experience it first hand! Amber is a wedding planner and designer, so she has the perfect perspective to share:
As a wedding planner/designer it is my goal to create custom designs for my couples. I want my design proposals to be tailored to their style with details and design elements that are a reflection of their personalities and relationship. My couples hire me because they have several ideas of what they think they want their wedding to look like but can’t quite pull it all together cohesively and visualize the end result. Typically I present my clients with a design proposal full of inspiration pictures of what I would like to create for them. It usually gets my point across and allows my clients to see what their wedding will look like. This creates a lot of trust between my clients and myself because they feel heard and understood. They can almost see that end result and are happy with it.
However, I find that sometimes there is a bit of a disconnect. They can’t make sense of the collage of photos I have put together for them because it is not the exact end result. A little imagination is still required and that is not easy for most people to visualize. This is exactly why I attended The Sketchbook Series in February. I wanted to learn how to sketch exactly what my design ideas were so my clients could see just what the design ideas would look like. The colors would be accurate, the texture all there and they would not have to use their imagination as it is drawn out just for them.
Going into the first day I was nervous and didn’t think I would have what it took to sketch. That being said, I have taken art classes my whole life and studied Art Education in college so this was not my first rodeo although I was definitely rusty. The atmosphere was so beautifully styled and relaxing. All the tools were supplied and Mary’s approach to teaching is very patient and relatable.
We jumped right into drawing at a beginner level and Mary walks you through everything step by step. We learned how to sketch a cake table, a floral arrangement and a ceremony backdrop with draping. All things that I incorporate into my design proposals every time, so very useful. The second day we focused on sketching a tablescape which I think is the most useful. I find that my clients have the hardest time visualizing tablescapes because they are always so unique and inspiration photos are not much help.
I would highly recommend attending The Sketchbook Series in person if you can or online. It is such a valuable skill to be able to offer your clients so they can visualize your design ideas and create trust for you as the designer and planner.
Vendors who made it all happen…
Host Venue: Carillon Weddings // Host PlannerPeach & Pearl Events // Event Designer: Shelby Peaden Events // Floral Design + Stemware for Tabletop Decor: Myrtie Blue // Photographer (Day 1): Dear Wesleyann // Photographer (Day 2): Alena Bakutis Photography // Media Sponsor: Every Last Detail // Catering: Townsend Catering Company // Catering: KBC // Cake Baker: Confections on the Coast // Rentals – Tables, Chairs, etc.: Ceremony Design Company // Rentals – Flatware, dishes for tabletop decor: SOHO Events and Rentals // Stationer; Calligrapher: FaithIntoArt // Accommodations: The Pointe // Linens: Nuage Designs // Videographer: Silver Shade Studios