by: Lauren

Popping in here to make a little statement regarding weddings getting published. A common term I’ve seen used by wedding pros throughout the years is that a wedding or shoot gets “picked up” by a publication.

Friends. I can ASSURE you- editors are NOT putting names into hats and randomly picking a few. And we are most certainly not “picking up” those names off the floor! The majority of publications have specific things that they’re looking for in their features. Therefore, these publications HAND SELECT their wedding and inspiration features.

Not only that, but there could be various reasons as to why something is being selected. Various elements come into play when choosing a feature- schedule, color palette, style, location, budget, decor, the couple. There isn’t ever any kind of guarantee when it comes to what you’re submitting being selected- even if you’re SURE it’s something that the publication is going to love. For example- if we feature a blush and gold wedding this week, that doesn’t necessarily mean that we’re going to accept the next blush and gold wedding that is submitted to us. For us, it all depends on what kind of features we have coming up and when those features will be occurring.

Now, if you want an even better chance of being selected for publication, establish a relationship with publications that you like being featured with. Even more so- advertise with them. I know, I know… is it “pay to play”? I say no, because I still do reject some of our V List Members from time to time- again, because I’m making my selections based on various considerations. However, for me, it’s more about loyalty. If someone is supporting my publication (and my family and my team’s families), you bet I know who they are. And in that same breath, you bet I’m going to give them priority in having access to the platform that I’ve built that reaches thousands of brides, grooms, and professionals!

And if you want to increase your chances of being published even MORE, you want to make sure you’re submitting to a publication that is going to be a match for you based on various factors. For this, I highly recommend Matchology, which matches you to publications based on location, audience, style, and more. Matchology was created by myself and several other publishers to increase the chances of professionals being selected to be featured. Because really, we’re not just “picking up” features, and we hate saying no to submissions!

by: Lauren

There have been a few conversations happening regarding submissions lately, and so I thought I would share some of my insight and perspective on the topic!

It’s true, wedding blogs would not be in existence if it wasn’t for submissions of weddings and shoots from wedding pros. And what’s also true is that it’s pretty fun to look at pretty pictures all the time.

Back when I started blogging full time, I envisioned my days being filled with reviewing submissions all day long, surrounded by beauty all the time. The reality is, submissions and the process of blogging them are actually a very small portion of running a blog full time.

My whole thought process surrounding this topic basically started because I did a quick little poll on Facebook to ask what people expected a reasonable time frame to hear back about a submission, and the average answer has been 2 weeks.

I’ll be the first to tell you that while 2 weeks is my goal, sometimes it takes me 4 weeks, maybe even 6 weeks, to review submissions. Heck, I was even 2 months behind at one point, thanks to morning sickness and traveling. It’s because there are several aspects involved in reviewing submissions, time just being one of them. I personally have tried to stick to one day a week for submissions, dedicating most of the day to reviewing submissions and setting my editorial calendar. That didn’t end up working out, because if I was out of the office on that day, the submissions didn’t get reviewed and I fell behind. Currently, I’m dedicating portions of a few days per week to reviewing submissions, and I’ve gotten myself *somewhat* caught up, and am now able to review on a 7-10 day wait.

But those several aspects that I referred to above that are involved in reviewing submissions? I want to share more about those, because I figure it’s better for everyone to know than be kept in the dark! (Note: These are my personal opinions- I have no idea what other editors experience!)


I have always given priority to my V List Members (i.e., those who are supporting Every Last Detail financially), but this year I’m being more vocal and intentional about it. In fact, as I was writing this, I just stopped everything to review submissions from 2 V List Members. I give this priority because it’s my job to make sure that those who are paying me are getting exposure, and features are one of the ways that I can ensure this. I not only review members fist, but I also schedule them ahead of others as well, so they are featured sooner rather than later. It’s the least I can do for the people who have chosen to monetarily support Every Last Detail. Now do others do this? I’m not sure- you’ll have to ask them!

Editorial Calendar Variance

Blush weddings are THE most popular. However, not all of us want to feature blush all day every day. It would bore our readers, and it doesn’t help anyone for one feature to look the same as the next. Which is why we must make sure to include variety in our features. Sometimes that might mean waiting for the right time to feature something, it might mean scheduling it out for a few weeks or months, or it might mean turning down a gorgeous wedding. Every editor’s editorial calendar is different, and the way that they strive to achieve their variety could be different too.

Needed information or images

Sometimes, we need more information or images, and that puts a kink in our typical process. This is why it’s so important to make sure you’re providing as much info as possible with the submission, because waiting for a few images or a bride’s email address can definitely add a few weeks to your wait time.

Stylistic Fit/Details

I’m pretty sure one of the most hated rejection reasons on Two Bright Lights is likely “Details are not a fit stylistically”. I hate it too, simply because it doesn’t provide enough specifics. But it’s true- sometimes things just aren’t a fit because of the style or details of a wedding. A few of the things that I just can’t look beyond, even if the photography is stunning and the rest of the wedding is amazing:

– distracting items on the table, including bad table numbers (i.e. pieces of paper in holders, salt and pepper shakers, cream and sugar, mirrors under centerpieces, etc)
– fake flowers
– linens that don’t touch the ground
– chairs that detract from the whole entire look of the wedding design

I know all of these things are details and are small in the grand scheme of things, but you must remember that a wedding publication exists to provide inspiration to brides and grooms. If we’re showcasing something that is “meh”, then that’s just going to perpetuated and doesn’t set a good example.

Not only this, but a wedding feature is meant to provide a “snapshot” of the wedding day. We can have all the gorgeous portrait photos in the world, but if we don’t have enough details to create that full snapshot, then we’re not doing our job. Because again, couples are looking for inspiration, and they want to see how other couples have created their wedding days so they can be inspired by that.


Submissions do take a TON of time. Sometimes it’s time that an editor doesn’t have. (Now if it’s a huge publication/corporation with a team to specifically handle submissions, that’s another story. But I’m talking about a small team here.) And to tell you the truth, when having to choose between activities that would result in making money and handling editorial submissions, for me, the making money activities HAVE to win because I have a family and team to support.

I’ve been jotting notes down for this post here and there as I’ve been going through submissions in a day. I started at about 10am, and it’s now 3pm and submissions are pretty much all I have done all day (even though I had goals to do much, much more). It takes so long because of all the elements I mentioned above, but also because there’s the downloading of images, gathering of information, deciding when something should be posted, tracking down whether a bride answered her interview questions that you sent her 3 months ago, tracking down the 3 additional centerpiece images you requested from the photographer, making sure there aren’t two blush weddings too close together (basically just not one after another), updating submitters with their scheduled publication dates, making sure one vendor isn’t featured too much in a specific time frame, and likely a few other things that aren’t coming to mind for me right this second.


All this to say… after 7 years, I’ve finally developed somewhat of a system to keep this chaos somewhat organized- you don’t even want to see my spreadsheet. And I’m lucky in that I now have an editorial assistant (who you will be hearing from soon) who handles the actual creation of features now (something that I had to let go of in preparation for Baby), so the backend elements and editing are all that I have to deal with now. But I just wanted to provide you all with a glimpse of what submissions are like for an editor, and why it might take a little longer to hear back at times.

The moral of the story is this: read guidelines, do your research, and provide all of the information you possibly can about your submission, and you will make an editor’s job way easier… and make it easier for us to say “yes” to featuring you!

by: Lauren

I’ve heard it countless times over the years, and I’ve been hearing it a lot lately, so it’s time to have a little chat…

“Well, I’m booked solid, so I don’t need to market my business anymore.”

I think we all know that here at ELD we’re passionate about marketing and helping wedding pros market their business to brides and grooms. But before I get into anything, I need to mention what the term “marketing” entails:

Marketing (n): the action or business of promoting and selling products or services, including market research and advertising.

In the world of being a wedding pro, “marketing” would include advertising, social media, personal connections, styled shoots, getting published, and your own blog posts.

Marketing should be an ongoing process. It’s not something that you do when business is slow, and it’s not something you stop when business is good.

You may have heard of the concept of “marketing touches”. This concept says that it takes several “touches” for a person to make a purchasing decision. These touches include the items that I just mentioned above, and they can take place over days, weeks, months, even years. The truth of the matter is that you never know who could be on the receiving end of a marketing touch. This is why you must never stop marketing your business and sharing about what you can offer people.

I’ve fallen into the trap before. I’ve gotten busy, and not shared a peep about what I offer. And you know what? I don’t get inquiries or make any sales. But when I do share every so often and on a regular basis, the inquiries and sales stay consistent. I want to hit myself over the head each and every time I fall into this trap- because believe me, it’s so easy to fall into!

And I’ve seen this happen to wedding pros as well- it’s a cycle really. You do some advertising, participate in some styled styled shoots, and stay on top of their social media and submission game. Then you get lots of bookings, get really busy, and stop everything. And then about a year later, after you get through that busy season, you hit a lull, and wonder what happened. And it breaks my heart, because I know exactly what happened, and that it could have been prevented. Because the thing that you aren’t realizing is that all of those things you were doing, they all played an integral part in getting you to that “booked and busy” point, and when you stop them, the results they yielded are also going to stop.

When it comes to weddings, things happen in the long term, and they happen continuously. Couples get engaged all the time. Sure, there is a popular “season” for engagements, but it’s not a hard and fast rule. I’m sure many of you book couples all throughout the year. It’s proof that you never know who is going to be looking for you and when.

You must stay continuous with your marketing efforts, regardless of how booked you are at a particular moment in time.

And I get it. I know it’s hard to continue doing all of the “marketing things” when you’re busy. But it is an imperative aspect of running your business, and there are also routes you can take that will make things a little easier for you…

  • Choose a marketing/advertising service that will do some of that marketing for you. (Shameless plug: we do that with our V List Members!)
  • Add submission prep into your workflow for each wedding.
  • Carve a few times out in your year to do styled shoots and put them on your calendar.
  • Make sure to attend a few networking events throughout the year.
  • Consider contracting with a service to handle your submissions. (I highly recommend The Tailored Submission!)
  • Use a program that makes it easy to create a “schedule” or “library” for your social media content. (I would recommend looking into CoSchedule for Facebook posts, and for Instagram!)

So friends, I implore you- please don’t fall into the “booked and busy” trap! Make sure you’re taking the steps to keep your marketing continuous so you can ensure you’re continuously reaching potential couples!

by: Lauren

It’s time for some truth y’all…

Are you tired of feeling like you’re throwing money away on advertising,

only to get nothing in return?


I know you are- and I’m always heartbroken when I hear these sentiments. And I can tell you this for certain- when I was a wedding pro, I most definitely was sick and tired of throwing my money away on nothing!

You see, back when I was a wedding planner, I decided to advertise with a few large websites- you know, because I believe in advertising and marketing your business. However, I ended up being sorely disappointed when they didn’t know who I was, didn’t interact with me, didn’t offer me any opportunities, and didn’t provide me with any other benefits beyond a stagnant, one-sided ad. I didn’t expect bookings or inquiries from my ads, but at the very least I expected *something* in return for the money I spent.

But that didn’t mean that I decided that advertising didn’t work. It just meant that I needed to have better expectations and knowledge about where I was spending my money, and what I was going to be receiving in return. 

It was then that I decided I was going to set out to create something that would provide something of substance to help wedding pros market their business.


And this friends, is how The V List was born.



Marketing isn’t meant to be a one-and-done kind of thing… it’s a long term strategy, and upon implementation, you will receive long term results.

I created The V List to help wedding pros implement multiple touches of exposure into their marketing strategy. The V List is a service unlike any other available for wedding pros. It’s not the run-of-the-mill vendor directory you’re used to- it’s a marketing service and a tool you can use to grow your business.

Social media posts (worth thousands of dollars alone), a targeted audience of couples with budgets of over $25k, exposure opportunities via articles on ELD, priority in ELD editorial submissions and features- these are just a few of the things that a V List membership will get you.

Advertising and marketing your business is a marathon, not a sprint. 


V List membership will provide you with various, continuous marketing touches that will expand the reach of your business beyond what you could ever achieve on your own.

Friends, it’s time for you to get something in return for your hard earned money. It’s time for you to become a member of The V List.

Click here to submit your V List application!

Questions? Email us at

by: Lauren

This week I celebrated 5 years of blogging full time, and if you know me, you know that I love celebrating milestones and achievement, no matter what they are! Looking back on the last 5 years, I’ve learned quite a bit. I’ve made mistakes, hit walls, and yes, I have most definitely considered “just going and getting a real job” several times. A few things cross my mind when I reminisce about the last 5 years, and because I’m all about transparency and insight, I thought I would share some of those things today (and PS- there may be something special for wedding pros at the end of this post).


I remember that day in April when I sat down at my desk, and looking back now, my goodness did I have high hopes. I made my list of things to do, and was ready to start projects, schedule meetings, and blog blog blog. Truth be told, I was in for a rude awakening. I struggled for a good 2 years, fighting with my expectation of what constituted a “successful day”. I would look at my To Do list, and feel like a complete failure because I only got 1 or 2 things crossed off. I would always have the goal to be 2 weeks ahead in blog posts- which never (and still hasn’t) happened. I would spend whole entire days being sucked into social media. One day I even spent the whole day obsessing and over thinking about a negative comment on a blog post.

I would be lying if I didn’t admit that it took me a few years to get my feet on the ground as a “full time” wedding blogger. A good deal of this was my own fault though, and I’m hoping that be sharing, someone will learn from my mistake.

My big problem as that I had created this vision in my head of what being a “full time wedding blogger” would look like. In a perfect world, I would be looking through gorgeous submissions all day, styling shoots every month, and blogging every day. The truth is far from that y’all. After about 2 years of feeling like a constant failure, I finally threw away that “ideal day”. I realized that wasn’t how things would happen for me and my business. I stopped feeling like a failure, and just accepted that how I work might not be “normal”. I’ve embraced what works for me and as a result, it keeps me loving what I do.

Although, if you ask me today, I’ll tell you that I still feel like I don’t have things completely figured out- which is (personal tidbit time) one of the reasons why we don’t have kids yet. It’s been my goal for the past 5 years to not work into the evening. I still haven’t hit that goal. The reality is, even 5 years in, I’m still working 12 hour days, sometimes until 2 or 3 in the morning (one of those main reasons being that I decided to start another company with my friends too). There are never enough hours in a day or days in a week. Emails, texts, and phone calls go unanswered, and I joke that one of the only ways to truly get a hold of me is to show up at my door (sadly the truth). But it’s okay, because I know that business ownership is a constant learning experience, trying new things, evaluating what works and what doesn’t work, and always growing and changing.

All this has been brought about by me recognizing (and celebrating) my “Full time” anniversary. But you know what the funny thing about the term “full time” is? When it applies to business owners it usually doesn’t represent actual full time hours- because the amount of hours that a business owner works are typically far more than what a full time job entails. What “full time” does represent for a business owner is that their business replaces another job and provides the business owner’s income. That saying that you’ve likely seen or heard, “An entrepreneur works 80 hours a week just so they don’t have to work 40 hours a week for someone else” could not be more true!

Thankfully, I’ve been “full time” ever since that day in April 2011, but I’m sure as many business owners know, it hasn’t been all cake and flowers (I wish). And while I’m definitely a proud small business owner, when people ask me what I do- even after 5 years- I still hesitate to respond with “I’m a wedding blogger.” I usually start by saying that I own my own business, and then say that I run a website, and then if they ask, I eventually share that it’s a wedding blog. Maybe it’s because many people hear the word “blogger” and immediately think of a hobbyist, or the fashion bloggers on the news that bring in $20,000 for a social media post. Maybe it’s because I’ll never forget when I met someone who said, “So I hear you have a wedding blog. That must be so much fun.” To which I responded with, “Yeah, I love it. It’s a lot of work, but it pays the bills.” And her response: “Oh wow, so it’s like your JOB?” It’s something that I’ve wrestled with for years, and as each day passes by, I get closer and closer to “owning” what I do every day as a wedding blogger.

Of course, many people just see all the pretty and the social media that goes along with a wedding blog, and think that we just do it for fun. I mean, sure, it’s definitely a lot more fun than a normal job, but it also costs a lot of money to run and takes more hours than we have available in a day. A wedding blog is a business just like any other business, and it is paying bills and putting food on our tables. In my case specifically, I have supported my husband and I with Every Last Detail for all 5 years that I have been blogging full time. I now have 3 people on my “team” on a part-time basis, and have the responsibility of paying them, in addition to myself. This website that you’re on is a business, and a very real business at that.

The decision to go full time with my wedding blog was one that was based on deciding to offer a type of advertising that is common to the wedding world- a vendor directory. I was doing a re-design of my site back in 2011 (just before going “full time”), and I’ll never forget that moment when my designer asked me, “So you mentioned maybe wanting to do a vendor guide. Do you want to move forward with that?” I was driving in to work (a job as a planner and designer, which was amazing) for another 12 hour day. I had never planned on a career as a wedding blogger- I thought I was working towards starting a wedding planning business. But it was that moment that I realized that if I worked really hard and put myself out there, I could turn this blog into my business and replace the income of my full time job. My personal goal had become educating brides, and a lightbulb turned on- I could reach more brides through a website than I would be able to reach in a local wedding market! And all at the same time, I could do the other thing that I love- help wedding professionals.

In my case, having been a wedding vendor myself, I knew that I wanted to offer something more than a one-sided directory listing, which is the norm for “vendor guides”. As time progressed, The V List (formally Every Last Vendor) developed. I decided that what I wanted to provide was active marketing, and not just a stagnant ad. I didn’t want people to just pay me and then receive nothing but an ad in return. I wanted to do whatever I could do on my end to make sure I was providing something of value to professionals. I wanted to make sure those paying me received a higher level of consideration when it came to getting featured on ELD. I wanted to develop relationships with those people, and facilitate relationships between them as well. And so, the Every Last Detail “vendor guide” evolved into more of a marketing service than a directory listing- what is today known as a V List Membership.

Now I’ll be honest- it has been incredibly difficult to break free of the typical stereotype of “vendor guide”. There were many that came before me who offered nothing of substance in return for money that a wedding pro paid them. In fact, many of my competitors still do that, and I’m constantly fighting that comparison and that view of “vendor guides”. Could I just knock down my prices and just offer a profile, nothing else included? Sure. But quite honestly, that doesn’t work for me, and just as I had to throw away my flawed concept of an “ideal day”, I did away with trying to fit into the “norm” of what I offer as a publication. And I wouldn’t have it any other way, because now I can sleep at night, knowing that I and my team are working hard for those who support ELD. It’s what what keeps me going.

All this to say that I am truly indebted to those business owners who have worked with us at Every Last Detail. They have helped me find my passion and do what I love. Friends, I encourage you to support your fellow business owners (wedding bloggers included) in whatever way you can. By doing so, you help them put food on their table, and hopefully you will also be supported by them. Support is the best gift you could ever give anyone, and in my opinion, the best networking and marketing tool as well.


Special Offer

 And now all of this brings me to something special! Wedding business owners, I want to give something back to you, because quite honestly, I would be nowhere without you.


For the rest of this month, in celebration of my 5 year “Full Time” anniversary, I will be offering new members of The V List* the choice of one the following for free:

– 4 extra Instagram posts (4 Instagram posts in addition to the 4 that are already included with membership, $600 value)
– Featured Vendor Upgrade (Have your profile displayed at the top of V List search results for 1 month, $175 value)
– Insight Session (One hour consultation with Lauren on your branding, website, social media, submissions, and more, $195 value)

To take advantage of this special offer, click below to submit your application for The V List- and don’t forget to select which complimentary offer you want!



And of course I most certainly cannot forget about my existing V List members, because y’all are the reason for my thankfulness! If you are an existing member, you will have the opportunity to purchase any of the above offerings at a very discounted rate, OR you can renew your membership early and receive the same as above! See the V List Facebook Group, Instagram page, and your email for details!

Questions? Feel free to email us at!

And if you want more info about The V List in general, click here


*Note: This special is only applicable with purchase of an annual membership for $595, and does not apply to our other payment options. Participation in the special is pending approval of application. 

by: Lauren

I’ve been seeing quite a few comments and posts lately regarding wedding blogs, alluding to the fact that they are all the same, will only feature certain things, and only showcase a specific type of photography. As someone who is very connected to the wedding blog community and who features a variety of weddings and styles of photography, I have to say something.


Let me start by saying that there aren’t just a small handful of wedding blogs- there are hundreds of wedding blogs out there. Each and every online publication was started because that editor felt that she (or he) had something to offer the wedding world that wasn’t already out there. That “something” could be showcasing a certain style of wedding, providing advice, or even just sharing inspiration- and it can be made evident by taking a look at recent posts on the publication. If it seems like a blog is only publishing a specific type of wedding or style, that’s likely on purpose, and because that is what they decided to establish as their niche. Just as you, as a wedding pro, have your ideal client, wedding blogs also have an ideal audience.

PLEASE stop categorizing wedding blogs as all being the same.


Please stop lumping all wedding blogs together into this negative, unhelpful category of “wedding blogs only feature X, Y, or Z”. I realize that you may only be aware of the big, popular publications, but there *are* others out there. I know that half the battle as wedding pros is just knowing about those blogs, so I recommend taking a look here for a list of many different wedding blogs that you may not have heard of before. Because saying that all wedding blogs will only feature X, Y, or Z? That basically says that a) you don’t want to do the research to find other publications to submit to or b) that you only want to submit to a publication that features X, Y, or Z.

And while we do talk to one another on a regular basis (thank you Facebook groups), we didn’t all get together and say, “Let’s only feature film photography and boho brides.” Are both of those things gorgeous? Absolutely. Do some publications only feature those styles? Absolutely. If it’s evident that a publication is only featuring that, then that’s their decided niche and focus. If that’s not your ideal couple or style, then please don’t waste your time submitting to that publication. Do your research to find publications that are featuring your ideal couple, because I promise you, they are out there! (PS- At ELD, our main requirements are that there are details, professional vendors involved in the wedding, and great photography! No style stipulations here!)

A wedding blog is in existence to help you share and promote your work. Do your research to find the ones that are a fit with your ideal couple and submit your work to them so they can then do their job in helping you share and promote your work!

by: Lauren

Dear wedding pros:

I’ve been seeing a lot of talk about this and that “big” publication, advertising or not advertising with X and Y. And quite frankly, it’s time someone said something.

I don’t know how to say this without sounding mean, but here it goes…

you’re looking at things all wrong!



You’re looking at the numbers, the masses, the majority, and getting blinded by them.

Are those things good? Sure. Do they matter? Sure. But guess what? The numbers, the masses, the majority… they might not be your target client. In fact, the masses would be this: 76% of engaged couples are planning weddings with a budget of less than $30,000 (Splendid Insights, 2015). If you want higher budget couples, the answer is as simple as this: stop “hanging out” where low budget couples are hanging out.

What you should be looking at is your specific couple that you want to reach, and whether a platform or publication is reaching them.


How do you figure this out? Content. The publication or platform’s social media posts, blog post titles, what they publish, and what they publicize. Sometimes you have to read between the lines to figure out the target audience of a publication, but it SO important to do your research so you’re not throwing your money away!

You see, most publications are all about drawing in as many visitors as they can. Since the majority of couples are planning lower budget weddings, the content they write is going to be directed at drawing those couples in. This is why you see articles on major publications that are telling couples to forego hiring a professional photographer and other abominable things of the kind. Quite frankly, they couldn’t care less whether it’s wrong or right information- they just care about drawing in as many people as they can. If a platform or publication is telling brides how to have a wedding for $5,000 or not to hire a professional, that is the couple they are targeting. Simple as that.

Since our audience at Every Last Detail is one that is hiring professionals and spending over $30,000 on their wedding, I’m going to use that as the “target client” in my examples. First off, that is our audience because that is what I know. When I was a wedding planner, I didn’t plan low budget weddings. For the most part, I was able to plan weddings with budgets of over $30,000. And in doing that, I realized that it’s really hard to have a wedding using professional wedding vendors for anything less than that price point, because things cost what things cost. Hence the development of my goal of educating couples about weddings and encouraging them to hire professionals. For us at Every Last Detail, we definitely do not attract the masses, nor do we want to. When we do attract the wrong couples, they know pretty quickly that they’re in the wrong place- all thanks to the content that we have on our site.

So with those things considered, here’s an example that applies to some of my friends:

You may not want the couples who just want to replicate everything they see on Pinterest and not put any thought or personality into their wedding. You may decide that you want couples who are going to put thought and intention into their wedding planning and design, because you know that those are the weddings that are the most meaningful and enjoyable.

(Note: the above example may or may not apply to you and is in no way meant to indicate any correlation with thought, intention, or using Pinterest with wedding budget.)

Take that same “ideal client” perspective, and apply it to publishing your work and spending your marketing dollars.

Put thought and intention into where you are marketing yourself, using your ideal couple as the driving force behind your decisions.


Now, if your ideal couple *is* the Pinterest wedding type, then go for the masses. But if that’s not your ideal couple, get specific and direct so you can be where your ideal couple is; work with the publications and platforms that are attracting your ideal couple.

A wedding blogger who wants you to succeed!
(AKA Lauren Grove)

by: Lauren

I do a lot of thinking about marketing, audiences, and ideal clients. A LOT. Like every minute of every day. Rightfully so, of course, because it’s my job to make sure that I’m attracting the right audience for my partners.



In doing this, I’ve come up with a few analogies that could be applied to marketing, audiences, and your ideal client..

If you want a high quality steak, do you go to McDonalds? No- because you know McDonalds doesn’t have steak- you go to the high end steakhouse that you know has high quality steak.


If you are fishing, and you want to catch, let’s say, Grouper… you need a special fishing pole for that, right? So you wouldn’t just cast a net and hope that you catch Grouper- you would do what is necessary to try and ensure you’re going to catch the fish you want.


If you’re looking for something by Kate Spade, do you go to Walmart? No- you go to the place where you know Kate Spade is carried- whether it’s the actual store, the outlet, or a website.


All of this to demonstrate the fact that you must pay attention to what you want (your ideal client), and know where to find (where they are). It’s a common fact of life, and you do it every single day! So I encourage you to take this fact, and apply it to your marketing…

How? It’s simple really:

1) Submit your weddings to publications that are targeting your ideal client. [Read this]

2) Advertise with publications that target your ideal client. [Hi!]


Questions? Shoot me an email at! I’d be happy to talk about all this with you more! 🙂

by: Lauren

Wedding pros. You’re busy. I get it. It’s wedding season, and I definitely know what that’s like! I also know what it’s like to come up for air AFTER wedding season, only to be hit with the realization that you’ve been seriously slacking on your marketing.

Well friends, I want to help you avoid this,

so read on to find out about a SPECIAL OFFER & how I can help!


So here’s the thing- I want to help you. And I want to tell brides about you.

So how can I do these things for you? With a The V List‬ membership!

If you haven’t heard by now, let’s recap- The V List is NOT a vendor guide. It’s what I like to call a vendor marketing tool, where you get a profile, plus marketing, exposure, relationships, exclusivity, and community. You don’t just sign up, get a listing, and become an invoice number, only to hear from me one year later. You become a member.

As a member of The V List, you get special features that are only exclusively available to you. You get social media posts that normally you would have to pay thousands of dollars for (no really- I’ve added it up). Because we all know that the success to marketing your business online is exposure, right? It’s kind of like you’re hiring someone to market your business and get your name out there- but cheaper. Oh also, full disclosure: sometimes it miiiight seem like I’m stalking you. 😉

The truth of the matter is… this- The V List- is my job, and it’s what I love to do. Telling brides about amazing wedding professionals, connecting them, and sharing about them. Marketing wedding professionals and helping brides is what I live for.

So I’m doing something special for you.


Join The V List in the next 2 weeks (IE, by June 15),

and get your choice of a free add-on valued at $200!


[This add-on could be a banner ad, a special Featured Vendor spot, 2 free location add-ons, or even an Insight Session with me.]

So here’s what you need to do to get this special offer:

1) Go to to make sure you know all about this awesome tool that is The V List.

2) If you love what you see, scroll to the bottom of the page, click on the “application” button, and submit your application!

3) I will review your application, and then you’ll hear from me within a few days!

It’s as simple- and awesome- as that! Any questions? Feel free to ask away or email me! Want more info about The V List? Click here for a complete breakdown!

by: Lauren

Getting published is something that is high up on just about every wedding professional’s list- and if it’s not, it absolutely should be. Recent occurrences have brought to my attention the fact that what I know about getting published is actually pretty uncommon knowledge to many wedding professionals, so I thought it was about time that I shared…



Why get published? 

Having your work published- whether online or in print- gets your work out there and in front of brides. Brides are constantly searching for inspiration, and publications are where they turn to find that inspiration.

Getting published is like word of mouth times ten. You get posts on social media from the publications. People who may have never seen your work or heard about you before, will now be able to thanks to a publication. Those who support you will comment on your feature and/or the social media posts. It’s pretty awesome. 🙂

Not only that, but when you are published on a reputable website, your business name gets an extra “bump” in Google. More and more brides are turning to the internet and publications to plan their weddings. As brides get younger, it becomes more of a second nature for them to turn to Google for answers.

For Example: Whenever I myself Google a wedding pro (which is quite often), if they have been featured several times, their features will come up in addition to their website and review pages. Guess what I do? I open up new tabs for all of those search results and look at all of the features, including the vendor’s website. (This example is also why you can no longer try to attribute inquiries and/or bookings directly to any one source online. But that’s another post for another day.)


How to decide where to submit

Know a publication’s audience

I mention this because it’s really easy to get caught up in numbers and popularity. Believe me- I get caught up in it too. If you’re submitting your work to the place that hast the most viewers and is the most popular, then your chances of getting seen are even greater, right? In theory, yes. However, the drawback to this can be the audience focus of the publication.

Let me ask you this…

Did you know that 76% of brides spend less than $30,000 on their weddings? [Splendid Insights]

This makes those who are spending over $30,000 (read: hiring professionals) less than 25% of brides out there.

So knowing this information, can you guess which audience of brides the publications with the highest numbers and most popularity are targeting?

I point this out because if you are publishing your work with a publication that focuses on a particular type of bride, then you should expect to get those types of brides (1 to 2 years after your publication- see the last topic). If you are features with a publication that has an audience focus on DIY/budget weddings, you may receive inquiries from brides who might not be able to pay your rates.

[Note: This is NOT saying that the brides turning to these sites are not hiring professionals, and this is NOT saying that publications with a DIY/budget focus are bad! Many of my close friends have publications with this audience focus. There are different brides out there, and it’s up to you to choose what bride you want to reach. :)]

[Another note: When I say DIY, I do NOT mean handmade! DIY to me is a wedding in which a bride is literally doing everything herself, whereas a handmade wedding is one which incorporates DIY/handmade details- and those weddings are awesome!]

I’m not saying these things to throw a tantrum because I target the bride spending over $30,000 on her wedding. I’m saying these things to point them out to you. Because like I said- it’s easy to get caught up in what is popular. Just because it’s popular does not mean that it’s right (for YOU).

How do you find out what a publication’s audience is? 

It’s really quite simple. Look at the information being shared on the publication. Look at the weddings and shoots that are featured. Look at their social media messages. Taking those things into consideration should give you ample information about a publication’s target audience. It may take a few extra minutes, but trust me- it will definitely be worth it!

Number of published features

The number of features that a publication showcases should absolutely be something that you consider when deciding on where to submit. This could mean how many times per year a magazine is published, or how many times per day a wedding is featuring on an online publication.

The less that is published, the better your chances of being seen. This also betters your chances of having your work actively publicized by the publication, as well as it provides a bit more “prestige” to your feature.


Exclusivity is a big topic among wedding bloggers, and it should be among wedding professionals too. Having your work exclusively featured with a publication means that the feature will only be seen on or in that publication. Over the years, the term “exclusivity” has been bent, stretched, and questioned, but exclusivity still remains and is preferred when it comes to publications- especially with the popularity of image sharing platforms such as Pinterest.

Publications designate themselves as “exclusive” and “non-exclusive”. Exclusive publications require that you submit to only that publication, and they will not feature anything that has been previously published anywhere else. They also ask that after your feature, you not submit that wedding or shoot to any other publications- but this is being bent lately, and many commonly ask that you wait a few months after publication to submit to non-exclusive publications.

Non-exclusive publications will feature something that has already been seen in or on another publication, but they also have specific standards to what they will feature. Publications with a focus on a small location or small niche may be non-exclusive in what they feature, as long as what is submitted to them fits with their focus. Because of the focus on a specific audience, the readership of a non-exclusive publication is likely less than that of an exclusive publication.

Deciding whether or not to submit to exclusive or non-exclusive publications can depend on what your goals are when it comes to publicity and who you want to reach. My recommendation would be to submit to an exclusive publication (one at a time please), and then upon being published there and passing the exclusivity time frame, submit to select non-exclusive publications. The thing to keep in mind here is that you don’t necessarily want to blindly submit your work- because as I previously mentioned, each publication has a specific audience, and you want to make sure you are reaching your own target audience with your features.

Tip: Multiple publications of the same shoot or wedding is not always a good thing. Brides read and frequent many publications- if it is something that has already been seen countless times, a bride is less likely to pay attention to it.


Too busy? You should still submit for publication!

It’s important to remember that you will see the “fruits” of getting published up to two years after the feature. This is why you have to be thinking ahead when it comes to being published. Features with publications- especially those online- cycle through for years to come. Pinterest, Google, Loverly- brides are turning to all of these resources to find inspiration for their wedding… often times before they’re even engaged or before they’ve booked a single vendor. Some of my most popular features are ones from 2, even 3 years ago! This is why submitting your work and getting featured IS going to have an affect on your bookings in the future- both in number and in style.

All this to say that if you’re super busy one year and don’t have a chance to submit your work or do photo shoots, be prepared to see a lull in your bookings a year or two later. I’ve personally seen it many times over the years. Someone who is newer in business does lots of shoots and makes sure to submit their work to be published to get their name out there. As they start to get busier, shoots and submissions fall to the wayside. A year or two after hardly having any publications, there is a lull in bookings, and that professional wonders what happened and where they went wrong.

I know what you’re thinking- “All of my bookings come from word of mouth, so I don’t count”. But the thing is, a huge part of word of mouth is exposure in front of those who will refer you, and part of that exposure is having a reason (getting published) to be in front of your audience. Remember how I said that getting published was like word of mouth times ten? I rest my case. 🙂

So if this is you- too busy to do shoots or submit your work- I encourage you to look at your process and do what you can to add submitting into the mix. Make the time to focus on submitting and getting published. Hire someone to handle submissions for you. Stay in touch with the vendors involved in the wedding. Do whatever you can to make sure you don’t fall behind on submitting your work to be published!

So there you have it- a few of the things that are constantly running through my brain about getting published that are so very important for you as a wedding professional to know! I’ll be working on another post regarding my best tips for *how* to submit to an online publication, but for the time being, if you have any questions, please comment here or head over to my Facebook page to ask!