Weddings Don’t Get Picked Up… They Are Carefully Selected!

Popping in here to make a little statement regarding weddings getting published. A common term I’ve seen used by wedding pros throughout the years is that a wedding or shoot gets “picked up” by a publication. Friends. I can ASSURE you- editors are NOT putting names into hats and randomly picking a few. And we […]




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Dear Wedding Pros: You’re looking at things all wrong!

Dear wedding pros: I’ve been seeing a lot of talk about this and that “big” publication, advertising or not advertising with X and Y. And quite frankly, it’s time someone said something. I don’t know how to say this without sounding mean, but here it goes… you’re looking at things all wrong!   You’re looking […]




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Marketing + Audiences + Your Ideal Client

I do a lot of thinking about marketing, audiences, and ideal clients. A LOT. Like every minute of every day. Rightfully so, of course, because it’s my job to make sure that I’m attracting the right audience for my partners.   In doing this, I’ve come up with a few analogies that could be applied […]




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How To Avoid The Aftermath of Slacking On Your Marketing During Wedding Season Craziness

Wedding pros. You’re busy. I get it. It’s wedding season, and I definitely know what that’s like! I also know what it’s like to come up for air AFTER wedding season, only to be hit with the realization that you’ve been seriously slacking on your marketing. Well friends, I want to help you avoid this, so […]




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Getting Published: What You Don’t Know

Getting published is something that is high up on just about every wedding professional’s list- and if it’s not, it absolutely should be. Recent occurrences have brought to my attention the fact that what I know about getting published is actually pretty uncommon knowledge to many wedding professionals, so I thought it was about time that […]




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Why Inspiration Shoots?

Hi friends! So I want to talk about something today that has become a little “dividing” in the wedding industry… Inspiration (aka Styled) Shoots. I don’t want to talk about whether or not you should partake in inspiration shoots, but I definitely want to talk about what they are, why they exist, and how they are beneficial. […]




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5 Things To Consider When Advertising Your Wedding Business Online

In the wedding industry, we like pretty things- obviously. But along with that, we also tend to get caught up in the outward appearance of things and forget to look at the inner workings. For example- have you ever purchased a bottle of wine based solely on the label, only to open it and discover it’s […]




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What You Need To Know About Advertising To Brides

It’s no secret that advertising and marketing is my life. It’s my income. It’s what I do. And I love it. But for some reason, advertising has a kind of “bad word” connotation to it in the wedding world. Well friends, it’s time for the word advertising to become your best friend! I have some truths […]




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